Model photography is all about packaging. Your look differentiates you from everything and everyone else. Everyone in the industry knows it’s what’s on the outside that matters.

Your portfolio’s packaging should say as much about you as the shots contained inside. If your portfolio looks just like every other portfolio out there, you’re potentially leaving work on the table. You’re letting someone else be more memorable than you.

I just completed a picture book for a couple who traveled to Europe last year and wanted a coffee-table book to record their trip. Every time I show this book to someone I get the same reaction, "WOW! Those were taken with just a one-touch digital camera?"

The answer is yes. Surprising to many people, photos taken with even an average one-touch camera can produce some very nice printed photo albums. A SLR camera may produce an overall higher quality image than an "one-touch."A SLR may also be needed to produce larger-sized books with the necessary resolution. However, most people only need, and are happy with, a less-expensive and lighter-weight camera. These camera can produce some very nice results, as I have seen with this book.

2½ Weeks tells a memorable story through pictures of one couples travels through Europe, ending with a wedding. The pictures were all taken with a Panasonic DMC-TZ4 point-and-click digital camera.